继农业经济、工业经济和服务经济之后,我们进入了经济生活发展的又一个阶段——体验经济。在体验经济的大背景下,为促进义乌服饰品行业的发展,本文通过对具体案例的剖析,感受体验服装设计理念,进而了解其真谛,为服饰品品牌的建设提供一些探索和思考的基础。 Following the agricultural economy, industrial economy and service economy, we have entered another stage of economic development - experience economy. In the context of experiential economy, in order to promote the development of Yiwu apparel industry, this article through the analysis of specific cases, experience the concept of fashion design, and then understand its true meaning, to provide some foundation for the apparel brand building exploration and thinking.