德鲁克在《创新的法则》中提到创新与媒体宣传密不可分的关系时说:“我们现在称之为‘媒体’的东西,起源于流程需要而产生的两项创新。一项是莱特铸排机让快速和大批量印制报纸成为可能;另一项是社会性创新,也就是现代广告。广告的出现使得媒体能够基本上做到不花一文钱就可以传播新闻,并可以赚取利润。” When Drucker mentions in the Law of Innovation that innovation is inextricably linked to media propaganda, Drucker said: “What we now call ’media’ stems from two innovations stemming from the need of the process. Wright’s Die-Casting Machine makes it possible to print fast and high-volume newspapers; the other is social innovation, which is modern advertising, which allows the media to basically make it possible to distribute news without spending a penny Take profit. ”