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近几年时间里,关于营销的概念如雨后春笋般冒了出来,整合营销、互动营销、精准营销、社交营销、口碑营销、社会化营销……这错综复杂的营销概念的范畴互相交错或者互相包含,让很多人对这些概念搞不清头绪。由此可见,在新一轮以技术为先导的趋势推动下,营销进入了新的阶段,这个阶段的明显特征就是各种营销方式的轮番上场,允许试错也成为这个营销时代的特征。新的营销方式的产生正是对传统营销模式的创新,这得益于技术红利,更得益于思维方式的创新,整合的思维、以人为本的思维和追本溯源的思维使得营销在新的技术时代展现出百花齐放的局面。
In recent years, the concept of marketing has sprung up, integrated marketing, interactive marketing, precision marketing, social marketing, word of mouth marketing, social marketing ... ... The concept of this complex marketing intertwined or contain each other, So many people do not know the concept of these concepts. This shows that in a new round of technology-led trend driven by the marketing has entered a new phase, the obvious feature of this stage is the turn of the market a variety of ways to play, allowing trial and error has also become the characteristics of this marketing era. The emergence of new marketing is the innovation of traditional marketing mode, which benefits from technology dividend, but also benefit from the innovation of thinking mode, integrated thinking, people-oriented thinking and traceable thinking make marketing in the new technology Times show a flourishing situation.