品牌是企业的重要资源，如何利用品牌、创造品牌是企业在竞争中战胜对手的重要经营策略和手段，品牌的创立与发展包括以下几种方式： 单一品牌运用策略 单一品牌的运用是指企业生产和经营的几种不同产品同时使用共同的“家族”品牌，如日本的松下公司生产的电器产品都使用ＰＡ Brands are an important resource for enterprises. How to use brands and create brands is an important business strategy and means for enterprises to outperform their competitors. The creation and development of brands includes the following methods: Single brand application strategy The use of a single brand refers to the production of a company. The use of a common “family” brand in conjunction with several different products operated by the company, such as electrical products manufactured by Panasonic Corporation in Japan using PA