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随着互联网技术的快速发展以及电子商务在市场中迅速的崛起,保险电子商务应运而生。近年来在电子商务保险方面我们取得了一些成绩,如何使保险在电商发展的道路上越走越远,就需要我们不断地注入新的元素。本文通过对国外保险电子商务相对成熟的发展经验的借鉴,以及我国发展保险电子商务过程中所遇问题的启发,对我国保险电子商务的创新发展提出相应的策略建议。
With the rapid development of Internet technology and the rapid rise of e-commerce in the market, insurance e-commerce came into being. In recent years, we have made some achievements in e-commerce insurance. How to make insurance go further and further in the development of e-commerce requires that we constantly inject new elements. Based on the relative experience of overseas e-commerce in insurance development and the enlightenment of the problems encountered in the development of insurance e-commerce in our country, this paper puts forward corresponding strategies and suggestions for the innovation and development of insurance e-commerce in our country.