附加值最初是指一个产品扣除成本后的利润。后来,美国学者杜拉克对这一概念进行了发挥,认为附加值是一个包括品牌、科技含量和劳动者素质等诸多要素在内的更广泛的概念。首先看看品牌对附加值的重要性。制造一双皮鞋,就其成本来说,即使是选用上等的小牛皮,全部成本也不超过500元人民币。但这双皮鞋如果由意大利奢侈品企业芬迪生产,其价格可能就高达10000元人民币。 Added value initially refers to a product’s profit after deducting costs. Later, U.S. scholar Du Lac played on this concept, adding that value added is a broader concept including many elements such as brand, technology content, and quality of workers. First look at the importance of the brand for added value. To make a pair of leather shoes, even if it is selected as the best calfskin, the cost does not exceed RMB 500. However, if these leather shoes are produced by Italian luxury goods company Fendi, the price may be as high as 10,000 yuan.