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移动互联网在苹果推出iPhone智能手机后,在全球均获得快速发展,而依赖于中国国内庞大的人口基数和业界快速的反应,互联网女皇Mary Meeker在2013年发布的互联网趋势报告中特别指出,中国将能在移动互联网市场规模和引领创新上超越美国。首先,在规模上,中国已经有4.6亿手机网民,即是说78.5%的网民都用手机上过网,而中国有11.6亿手机用户,即还有6亿人拥有具备上网功能的手机但还没有上网,这个转变将在未来3-5年持续快速的发生,并将激活一个体量巨大的市场。对于移动网民来说,移动上网在2007年中随着第一代iPhone的诞生而改写,这之前是功能手机+wap网页+浏览器,仍然是“拇指
The mobile Internet has seen rapid development in the world after the launch of the iPhone smartphone by Apple. Rely on the huge population base in China and the fast response from the industry, Internet Queen Mary Meeker pointed out in the Internet Trend Report released in 2013 that China will Beyond the United States in terms of mobile Internet market size and leading innovation. First, on the scale, China already has 460 million mobile Internet users, which means that 78.5% of Internet users use the mobile Internet while China has 1.16 billion mobile phone users, that is, 600 million people have Internet-enabled mobile phones but also Without Internet access, this shift will continue to happen rapidly in the next 3-5 years and will activate a huge market. For mobile Internet users, mobile Internet in 2007 with the birth of the first generation of iPhone and rewritten, this is before the function phone + wap web + browser, is still ”thumb