为了摆脱产品同质化的陷阱,高端化发展策略一直是家电业的时髦话题。从表象上看,高端化策略的好处不少,它可以提升品牌形象,也会带来相当可观的经济收益。然而,不是所有的企业都有足够的实力支撑高端化发展,也不是有了领先的技术就有足够的把握来掌控高端化的未来。在高端化发展 In order to get rid of the product homogeneity trap, high-end development strategy has always been a fashionable topic in the home appliance industry. From the appearance point of view, the advantages of high-end strategy, it can enhance the brand image, but also bring considerable economic benefits. However, not all businesses have enough power to support high-end growth, nor are they confident enough to take control of the high-end future with leading technology. In the high-end development