目前媒介的整合营销已经被不少媒体所注意,但媒介整合营销的概念界定与实际操作在业界还没有定论,也没有统一规范的做法,许多媒体都在进行着积极有益的尝试。其中安徽电视台在这方面的做法有很多可以拿出来供大家讨论。具体来讲,可以归纳出以下几个要点: 第一点是“大小有格”。安徽电视台提供的服务并不是一刀切的,而是针对大小客户的不同,提供不同的服务。整合营销传播中一再强调以消费者和客户为核心,针对客户自身的特点定制服务,这正是尊重消费者的表现。这里 At present, the integrated marketing of media has been paid attention to by many media. However, the concept definition and actual operation of media integrated marketing have not yet been finalized in the industry and normative practice. Many media are making positive and beneficial attempts. Among them, there are many ways in which Anhui TV station can come up for discussion. Specifically, we can conclude the following points: The first point is “the size of grid.” Anhui TV provides service is not across the board, but for the different size of customers, provide different services. Integrated marketing communications has repeatedly stressed that consumers and customers as the core, tailored to customer’s own characteristics of service, which is respect for the performance of consumers. Here