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在产品结构调整的基础上,金旅对营销模式也进行了调整。而调整的主题就是精细化服务营销,即用“产品+服务”形成企业竞争的差异。
On the basis of adjustment of product structure, Golden Brigade also adjusted its marketing mode. The adjustment of the theme is refined service marketing, that is, with “product + service ” the formation of differences in business competition.