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怎样的文字才能让大脑解读起来轻松顺畅呢?哪怕是最疲劳的用户也能轻松读懂,需要我们读懂大脑原始本能的认知模式。想象一下相亲市场上有两个男士:A男,腿长1米,身体健康,能2分30秒跑完1600米……B男,跟李敏镐一样的大长腿,身体健康,个人跑步纪录可赶上1954年的吉尼斯1英里记录……哪个男的会更受女士青睐?毫无悬念,必然是B男。但其实,A、B两人的条件一模一样。为何内容实质一样的两句话,表达稍有差异,竟会给我们留下截然不同的印象呢?
What kind of text can make the brain easy to interpret it? Even the most tired users can easily understand, we need to understand the brain’s original instinct cognitive model. Imagine the blind date There are two men on the market: A male, 1 meter long leg, good health, can finish 2 minutes and 30 seconds 1600 meters ... ... B male, with Lee Min Ho same big leg, good health, personal running record Catch the 1954 Guinness 1 mile record ... Which men will be more favored by women? There is no suspense, B is bound to be male. But in fact, A, B both the same conditions. Why two sentences of the same substance, expressing a slight difference, would give us a completely different impression?