当前图书市场上销售的经管类图书大部分是引进国外的作品,或是对国外作品的演绎、诠释而产生的作品,而由中国农业出版社出版的《中国营销与策划精英论坛》的最大特点是中国本土化,是我国众多营销精英在研究国情的基础上撰写的原创作品。该套丛书共20种,如此大规模的本土营销与策划原创作品的出版,在我国尚属首次。《中国营销与策划精英论坛》涵盖了全国诸多行业,涉及家电、医药、商业、啤酒等众多领域,汇集营销与策划各方面优秀的原创作品数千篇,是一部中国本土营销与策划文化的百科全书。它以实战派成功的经验为依托,对中国营销与策划的成功经验 At present, most of the books in the management market sold on the book market are works imported from abroad or works derived from the interpretation and interpretation of foreign works. The most prominent feature of “China Marketing and Planning Elite Forum” published by China Agricultural Publishing House Is China’s localization, is the original works of many marketing elites in our country based on the study of national conditions. The series of 20 kinds of books, such a large-scale local marketing and planning the publication of original works, is the first time in our country. The China Marketing and Planning Elite Forum covers many industries across the country, involving many fields such as home appliances, pharmaceuticals, commerce and beer. It brings together thousands of excellent original works of marketing and planning in all aspects and is a local Chinese marketing and planning culture encyclopedia. It relies on the successful experience of the actual faction for its success in marketing and planning in China