今天,Internet已造就出一个全球性的商业新市场,如何运用网络把握商机,成为企业致胜的关键。随着 Internet 发展,我们的生活面临着哥白尼式的转变。与传统媒体不同,在互联网上,大家都是参与者,每个人既是资源的消费者,又是资源的生产者。对许多推出网站的企业而言,互联网络的基本功能,是作为企业和消费者之间的沟通中介,而互联网本身的双向沟通特性,使得消费模式从单向变为互动。对同行而言,互联网可以做信息汇总的窗口,让相关产业情况集中。对竞争者而言,互联网可以使之更好地掌握对手的情况,根据其信息及时调整相关的营销策略和宣传重点。对消费者而言,互联网 Today, the Internet has created a new global commercial market. How to use the Internet to grasp business opportunities has become the key to business success. With the development of the Internet, our lives are facing a Copernican-style transformation. Unlike traditional media, everyone on the Internet is a participant, and everyone is both a consumer of resources and a producer of resources. For many companies that launch websites, the basic function of the Internet is to act as a medium of communication between enterprises and consumers, and the two-way communication features of the Internet itself make consumption patterns from one-way to interactive. For peers, the Internet can serve as a window for information aggregation and focus on the related industries. For competitors, the Internet can make it better able to grasp the situation of their opponents, and adjust relevant marketing strategies and advocacy priorities according to their information. For consumers, the Internet