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区域市场的运作是一个公司整体营销 战略规划的有机组成部分,也是营销战略 规划在执行中的具体体现。可以说,区域市 场的操作成败在很大程度上决定着公司的 整体营销业绩。根据个人的实践经验,笔者 认为,可以采取以下6个步骤来开展区域市 场的营销工作: 划分区域 首先,确定范围,定位类型,区域 营销策略具体化 通常来讲,市场开拓是一个逐步扩展 的过程,很少有公司一开始就齐头并进地 开发全国市场。这就要求规模、实力、产品 结构不同的企业,根据自己的实际情况确 定适合自己的目标区域市场。 在具体确定了区域范围后,必须对区
The operation of the regional market is an integral part of a company’s overall marketing strategic planning, but also a concrete manifestation of the marketing strategy planning in the implementation. It can be said that the success of the operation of the regional market to a large extent determines the company’s overall marketing performance. According to personal experience, I believe that we can take the following six steps to carry out the marketing of regional markets: the first division of the region to determine the scope of positioning types of regional marketing strategies specific Generally speaking, market development is a gradual expansion of the process Few companies started developing the national market from the very beginning. This requires the scale, strength, product structure of different enterprises, according to their own actual situation to determine their own target regional market. After the specific scope of the region has been identified, the district must be