“辞”的概念在古代中国就与文辞、语辞关联紧密。先秦时期是中国修辞学的萌芽期,诸子百家对于修辞的论述,如孔子的“辞达”“辞巧”“文质”说;孟子的“言近旨远”;庄子的“大音希声”“言不尽意”等,像是散落的珍珠,穿插在诸多哲学、经史注疏的论述中。当时各阶级、阶层和集团为了获得学术及社会的认可,竞相阐述自己的观点,形成了不同思潮此起彼伏的涌动。这些被修辞学界称为“零珠碎玉”式的思想火花,为中国修辞学的发展奠定了坚实的基础。 “Ci ” concept in ancient China on the rhetoric, language closely linked. The pre-Qin period is the embryonic stage of Chinese rhetoric, and the philosophical expositions of hundreds of philosophers such as Confucianism’s “exaltation”, “resignation” and “essence”, Mencius’s “ ”; Zhuangzi “ loudly sound ”“ ”does not mean “ and so on, like the scattered pearl, interspersed in many philosophical, the history of the Notes of the Notes. At that time, various classes, strata and groups competed for their own opinions in order to gain academic and social recognition, thus creating the surging wave of different ideological trends. These rhetoric scholars call ”Sparkling Jade" an ideological spark, laying a solid foundation for the development of Chinese rhetoric.