现代消费者对商品的审美要求愈来愈高,无论是服装鞋帽,还是汽车、家电、手表之类,选择和购买的第一要素是它的款式和外形。有人推算,在工业品的美术设计上花1美元,可带来1000美元的利润。当然,这种商品大档次只有在高度发达的市场经济中才能形成。我们目前虽不可能有如此惊人的比差,但美术设计形成美观大方的造型、款式,能给企业带来竞争的成功,带来好的经济效益,这是毫无疑问的。 The aesthetic demands of modern consumers on goods are getting higher and higher. Whether it is clothing, shoes and hats, or cars, home appliances, watches and the like, the first element of choice and purchase is its style and appearance. Some people estimate that spending a dollar on the art design of industrial products can bring a profit of 1,000 US dollars. Of course, this kind of commodity can only be formed in a highly developed market economy. Although we cannot currently have such an astonishing ratio, it is no doubt that artistic design forms beautiful shapes and styles that can bring competitive success to enterprises and bring about good economic benefits.