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北京现代已经习惯被消费者贴上标签。无论是以“流体雕塑”为代表的工业美学设计,还是丰富到逆天的配置,在一定程度上都代表了消费者对美观与功能性的追求。回溯北京现代过去十年的发展历程就会发现,正是以上两点帮助它迅速脱颖而出,并使北京现代与其它传统品牌分庭抗礼。作为一个与“消费主义”密不可分的产业,汽车的华丽设计与丰富配置必然能够刺激终端市场。然而,当北京现代站在新十年的起跑线上,却忽然发现超越设计之上隐藏的理想和力量,将成为未来品牌取得更大突破的关键。
Beijing Hyundai has become accustomed to being labeled by consumers. Whether it is industrial aesthetics design represented by “fluid sculpture ”, or rich to anti-heaven configuration, to a certain extent, it represents consumers’ pursuit of beauty and functionality. Back to the history of Beijing Hyundai over the past decade will find that it is these two points to help it quickly come to the fore, and to Beijing Hyundai and other traditional brands rival. As an industry inseparable from “Consumerism ”, the gorgeous design and rich configuration of a car are bound to stimulate the terminal market. However, when Beijing Hyundai stood on the starting line of the new decade, it suddenly found that surpassing the hidden ideals and strengths beyond the design would be the key to achieving a bigger breakthrough for the brand in the future.