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在“一带一路”战略背景下对宁夏清真餐饮产业进行了SWOT分析,提出了宁夏清真餐饮产业品牌提升应依托清真餐饮文化资源禀赋以及现有餐饮产业布局和规模,以标准化、特色化战略为主,通过“挖掘品牌内涵——整合品牌载体和品牌要素——培育品牌知名度——提升品牌形象”的路径,实现弘扬宁夏地方清真餐饮文化,扩大清真餐饮经营规模,增强民族文化自豪感和认同感,提高餐饮业服务水平的目标,最终形成具有浓郁回乡特色的清真餐饮产业。
Under the strategy of “Belt and Road”, SWOT analysis was conducted on the Muslim restaurant industry in Ningxia. The suggestion was put forward that the brand promotion of Muslim restaurant industry in Ningxia should be based on the endowment of Halal food and beverage resources and the existing layout and scale of the restaurant industry. With the standardization and specialization strategy Mainly through “digging brand content - integration of brand carriers and brand elements - fostering brand awareness - to enhance brand image,” the path to carry forward the local culture of halal catering Ningxia, to expand the scale of halal food and beverage business, and enhance the pride of national culture Sense and identity, improve the service level of the catering industry, and finally form a halal food and beverage industry with rich characteristics of returning home.