信息技术、网络技术的发展,智能手机、智能平板的普及化,使人们摆脱单纯依靠电视获取视听信息的方式。电视行业需要面对现实,积极面对媒介格局改变的趋势,走新媒体化发展道路。一、以内容为起点延长电视媒体生命线优质的电视内容是各大卫视竞争的重要资源,是电视与视听新媒体竞争的优势所在。只有占有有吸引力的内容,才能吸引观众的眼球。当今电视行业的发展,越来越重视以优质的内容为起点延长电视媒体的生命线。以省级 The development of information technology and network technology, the popularization of smartphones and smart tablets, make people get rid of the way of relying solely on television to obtain audio-visual information. The TV industry needs to face the reality and actively face the trend of changing media landscape and take the road of new media development. First, the content as a starting point to extend the lifeline of the television media High-quality TV content is an important resource for the competition of major satellite TV, television and audiovisual new media competition advantage. Only possession of attractive content, to attract the attention of the audience. In today’s television industry, more and more attention is paid to extending the lifeline of television media with high quality content. To the provincial level