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波兰报刊发行工作概况波兰全国3500万人口,面积31万多平方公里。在这里,有一个家喻户晓的统管全国报刊出版、印刷、发行的机构:波兰工人出版合作总局(以下简称总局)。它拥有33500个基层报刊销售点(或亭),形成—个布及全国的庞大网络。通过这个网络零售的报刊数占总发行数的70%以上。在这些销售点里,既供应当日或隔日报纸与杂志,又出售日用小百货及各种生活用品。销售点经营方向明确,富有活力,已经成为波兰人民文化生活和物质生活中不可缺少的一个部分,其日常生活用品的零售额占全国零售商品总额的第四位,在全国的经销活动中占有举足轻重的位置。总局受波兰一工人党中央领导,属中央部级单位。它又是一个经济实体,自负盈亏,向国家纳税,
Poland press distribution work profile Poland’s 35 million population, an area of over 310,000 square kilometers. Here, there is a well-known body that oversees the publication, printing and distribution of newspapers and periodicals throughout the country: the Polish Workers Publishing and Cooperation Administration (hereinafter referred to as the General Administration of Customs). It has 33,500 primary newspaper sales outlets (or kiosks), forming a huge network of cloth and nationwide. The number of newspapers and magazines that retail through this network accounts for more than 70% of the total circulation. At these points of sale, both newspapers and magazines on the day or every other day are offered for sale as well as daily necessities and daily necessities. Point-of-sale business has a clear and dynamic management direction and has become an indispensable part of Polish people’s cultural life and material life. Retailing of daily necessities accounts for the fourth place in total retail sales in the country, which holds a decisive share in the nationwide distribution activities s position. Administration of the Polish Workers’ Party Central Committee led by a central ministerial unit. It is also an economic entity, self-financing, paying taxes to the country,