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通过对“试验推广站”、“专家大院”、“农技特别员广播”、电视、报纸、农业科普期刊、图书、互联网等23种媒介形式在陕西省12个乡镇40余农户、农业产业基地及农技推广站传播农业科技信息的方式、途径及传播效果的调查研究,并依据各种媒介传播农业科技的特征与存在问题、农业科技成果实现产业化规律等,建议整合农村各种传媒体系,让农业科普期刊与各种传播媒体、传播途径涉及的单位或实体建立传播集团或者协作组织,经济有效地传播农业知识和成果,扩大发行,增强传播效果。同时,农业科普期刊在内容上做到“三贴近”和服务多样化,是解决发展现代区域特色主导农业产业带与偏远、地少人多、产出效益低的贫困地区对农业科技知识需求差异化矛盾的根本措施,以期在与新兴媒体的竞争中求得发展。
Through the media of 23 kinds of media such as “experimental extension station ”, “expert courtyard ”, “agricultural special commissioner broadcast ”, TV, newspaper, agricultural popular science magazine, Internet and so on, More than 40 farmers, agricultural industrial bases and agricultural extension stations to disseminate agricultural science and technology information ways and means of investigation and research, and according to various media to disseminate the characteristics and problems of agricultural science and technology, agricultural science and technology achievements industrialization rules, Proposed integration of various media systems in rural areas, so that agricultural science journals and various media, channels of communication involving units or entities to establish communication groups or collaborative organizations, economic and effective dissemination of agricultural knowledge and achievements, to expand distribution, and enhance the dissemination of results. At the same time, agricultural science journals in the content to achieve “three close ” and service diversification, is to solve the development of the characteristics of the development of modern regional agriculture-oriented industries and remote areas with fewer people, low output benefit of poor areas of agricultural science and technology knowledge Demand differences in the fundamental contradictions measures, with the emerging media in the competition for development.