刘新才出生在沂蒙山深处的一个农民家庭,10岁时就跟亲戚做木匠,1990年辛辛苦苦攒下3万元后,他做出了一个改变命运的决定。刘新才的老家盛产水果。因交通闭塞,家乡的大量山楂卖不出去。他拿出仅有的3万元建起一个35平方米的小作坊,把人们低价处理的山楂收回来,加工成罐头。然而,第一年就把3万元老本赔了个精光。失败的原因,竟是当时的一个行业潜规则。为了降低罐头的成本,当时外界不少人都选择糖精来代替白糖。同样一瓶罐头,用白糖作原料需要1元的成本,而糖精仅需5分钱,相比之下成本增加30%。可卖的时候,却只能跟着别人的价格走。这一下他就亏大了! Liu was born in a farmer’s family in the depths of Yimengshan. When he was 10, he worked as a carpenter with his relatives. After he worked hard to save 30,000 yuan in 1990, he made a decision to change his destiny. Liu Xin Cai’s home is rich in fruit. Due to traffic congestion, a large number of Hawthorn hometown can not sell. He took out the only 30,000 yuan to build a small workshop of 35 square meters and took back hawthorn processed by people at a low price for processing into canned food. However, the first year put the 30,000 lost a lost copy. The reason for the failure, was actually an unspoken rules of an industry. In order to reduce the cost of canned food, many people in the outside world chose saccharin instead of sugar. The same bottle of canned food, using sugar as raw material, costs $ 1 while saccharin costs only 5 cents, compared with a cost increase of 30%. Can be sold, but only follow the price of others go. This time he is a big loss!