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随着现代化科学技术的不断发展,网络技术得到了普及,同时,现代企业思想政治教育工作逐渐趋于信息化方向发展,即在思想政治教育工作中,运用微信、微博、QQ等多样化平台,丰富思想政治教育内容,增强思想政治工作效果。但新媒体的涌现亦逐渐冲击着人们思维方式、思想观念,因而,在现代企业思想政治工作开展过程中,需提高对此问题的重视程度。本文从新媒体时代思想政治工作所面临的挑战分析入手,并详细阐述了问题解决对策。
With the continuous development of modern science and technology, network technology has been popularized. At the same time, the ideological and political education in modern enterprises has gradually become more informative. In the ideological and political education, we use diverse platforms such as WeChat, Weibo and QQ Enrich the content of ideological and political education, and enhance the effect of ideological and political work. However, the emergence of new media is also gradually impacting people’s way of thinking and thinking. Therefore, in the process of carrying out ideological and political work in modern enterprises, the emphasis on this issue needs to be raised. This article starts with the analysis of the challenges faced by the ideological and political work in the era of new media and elaborates the solutions to the problems.