南京是全国著名的历史文化名城,素有“六朝古都”和“十朝都会”美誉。众多的文物遗存和丰厚的人文积淀,不仅为南京增添了独特的城市文化风韵,也给这座城市的持续发展提供了重要支撑。随着“富民强市、率先基本实现现代化”目标的确定,南京市委、市政府将文化产业确立为“十五”期间的重点产业之一,提出要将南京打造成长江下游重要的文化产业基地。在推进南京文化产业发展的过程中,除了构建以传媒业为龙头的文化支柱产业群之外,还应大力培育文化市场,积极引导市民的文化消 Nanjing is a famous historical and cultural city in China, and is known as “the ancient capital of the Six Dynasties” and “the capital of the ten dynasties.” Numerous cultural relics and rich cultural heritage, Nanjing not only added a unique urban culture, but also to the sustainable development of the city provided an important support. With the goal of “enriching the people and strengthening the city and taking the lead in basically realizing modernization”, Nanjing Municipal Party Committee and the municipal government have established the cultural industry as one of the key industries during the “Tenth Five-Year Plan” and proposed that Nanjing be built into an important cultural industry base in the lower reaches of the Yangtze River . In promoting the development of Nanjing’s cultural industry, in addition to building a cultural pillar industry cluster with a leading position in the media industry, cultural markets should be vigorously cultivated to actively guide the public’s cultural consumption