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中国零售业目前正处于急剧的变革时期,这不仅表现为正在中国进行的,西方发达国家已经完成的以超市和连锁店为标志的第二、第三次零售业革命,以及以电子商务为特征的第四次零售变革;同时还表现在中国加入WTO之后,跨国零售集团的进入和全球经济一体化浪潮引起的中国零售业的巨大变化。所以,目前的中国零售业是一个群雄逐鹿的时代,各方诸侯同台竞技,历练出一个又一个零售精英。正是这些精英们的运筹帷幄,使得中国的零售业朝着稳健方面发展。那么,这些零售专家们是如何施展自己的谋略呢?他们又是如何为中国的零售业保驾护航呢?
China’s retail industry is currently in a period of rapid change, not only in the second and third retail revolutions that have been completed in China but also in supermarkets and chain stores in western developed countries, as well as e-commerce The fourth retail revolution. At the same time, it also shows the great changes in China’s retail industry caused by the entry of multinational retail groups and the wave of global economic integration after China’s accession to the WTO. Therefore, the current retail industry in China is a crowded age, all the princes compete on the same stage, experiencing one after another retail elite. It is the mentality of these elites that has enabled China’s retail industry to move toward soundness. So how do these retail professionals exert their tactics? How are they escorting China’s retailing industry?