青岛市把实施名牌战略、开发和培育优质产品作为一项战略任务来抓，从1994年起开展以“培育名牌，发展名牌，宣传名牌，保护名牌”为主要内容的新一轮争创“青岛名牌”产品活动，使一些原有名牌得到新的发展，一批新的名牌产品脱颖而出。其中青岛啤酒、海尔冰箱和双星运动鞋先 Qingdao City, the implementation of brand strategy, development and cultivation of quality products as a strategic task to grasp, from 1994 onwards to carry out “cultivating brand names, brand development, brand promotion, brand protection” as the main content of a new round of striving for “Qingdao Brand name ”product activities, so that some of the original brand to get new development, a number of new brand-name products come to the fore. Tsingtao Brewery, Haier refrigerator and double star sports shoes first