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目前二维码在学术期刊单篇文章中的理论研究和实践应用较少,尤其是通过二维码提供作者讲解视频。作者讲解视频可直接呈现文章的核心价值点,有利于科研人员在更短的时间内直接、准确地获取文章的核心信息;有利于作者更清晰地解读或突显文章亮点;有利于提高单篇文章的引用率,强化期刊的品牌形象,具有较大的推广价值。但是,充分发挥其优势的关键不在于技术,而在于视频的内容,期刊不应让内容成为文字版的语音呈现,不应使其主要成为期刊或作者宣传与推广自己的窗口;应以科研人员需求为核心,直接呈现研究的不同点、价值点,准确对接科研人员的阅读需求,避免让这一应用沦落为学术期刊数字出版的“摆设”。
The current two-dimensional code in academic journals a single article in the theory and practice of the application of less, especially through the two-dimensional code to provide the author to explain the video. The author explains that the video can directly show the core value of the article, which is helpful for the researchers to obtain the core information of the article directly and accurately in a shorter period of time; it is better for the author to read or highlight the highlights of the article more clearly; The reference rate, strengthen the brand image of journals, with greater promotional value. However, the key to giving full play to its advantages lies not in technology but in the content of the video. The journal should not make the content a verbal representation of the text. It should not make it mainly a periodical or author to advertise and promote its own window. Demand as the core, direct presentation of the different points of study, the value of accurate docking of scientific research personnel reading needs, to avoid making this application reduced to academic journals digital publishing “display ”.