新闻宣传工作是社会政治、经济生活中的重要组成部分,政治生活中,人们把宣传当做“喉舌”;经济生活中,人们用宣传扩大影响、提升形象,宣传在生活中每天都在进行着。在现代生活中,宣传实际上已成为一门科学,具体讲,是一门管理科学。既然是一门管理科学,那么就必须认真利用它、研究它。想达到预期的宣传效果,最关键的是要精心策划它。1.要有一股强烈的宣传欲望要充分认识宣传工作的重要性。在强烈的竞争中,对企业、对产品的宣传,实际上是办好企业的内在要求,是企业管理的重要组成部分。宣传不仅仅是花钱做点广告,宣传是利用一切可能利用的机会和载体,把企业、把产品全方面地介绍 News propaganda is an important part of social, political and economic life. In political life, people regard propaganda as a “mouthpiece.” In economic life, people use publicity to expand their influence, enhance their image, and promote their daily life. With In modern life, propaganda has in fact become a science, in particular, a management science. Since it is a management science, then it must be carefully used to study it. Want to achieve the desired effect of publicity, the key is to carefully plan it. 1. To have a strong desire to promote publicity to fully understand the importance of advocacy. In the fierce competition, the promotion of products to enterprises and enterprises is actually an intrinsic requirement of running enterprises and an important part of business management. Advocacy is not just spending money on advertising. Advocacy is to make use of all opportunities and carriers that may be used to introduce enterprises in all aspects of the product