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奥地利兰精公司在生产纤维方面拥有65年的历史,公司注重改进生产流程,不断开发新型专用纤维,与客户保持良好的关系。而在营销领域和面料市场渠道建设方面该企业也独辟蹊径,拥有独到的市场营销之道。让更多人看到兰精产品在世界各地的贸易博览会上,人们都能看到兰精公司的产品。这也是兰精公司重要的营销途径之一,即参与世界各地的贸易博览会,并在博览会中展示家用产品最新产品,引导面料行业流行趋势。这在对海外市场拓展渠道建设的企业而言是十分艰难的。
With its 65 years of history in fiber production, Lenzing GmbH focuses on improving the manufacturing process, developing new specialty fibers and maintaining good relationships with its customers. In the field of marketing and fabric market channels, the company also innovative, with unique marketing. Let more people see Lenzing products at trade shows around the world, people can see Lenzing company’s products. It is also one of Lenzing’s key marketing avenues to participate in trade fairs around the world and to showcase the latest products in consumer products at the fair to guide the fashion trends in the fabrics industry. This is very difficult for enterprises that build channels for overseas markets.