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美国品牌价值协会主席拉里·莱特说:“拥有市场比拥有工厂更重要,而拥有市场的唯一途径是拥有占统治地位的品牌。”
Larry Wright, president of the American Association of Brand Value, said: “Having a market is more important than owning a factory and the only way to own a market is to have a dominant brand.”