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央视-索福瑞与央视市场研究公司计算了部分具有可比性的全国性频道在2002年1-12月19:30-19:45分的全国平均收视率,然后依据2002年这些频道公布的刊例价,计算其收视点成本。其结果十分惊人。收视点成本最多的相差24倍。
CCTV - Suo Feili and CCTV market research firm calculated the national average ratings of some comparable national channels from January 19 to May 30, 2002 and from 19:30 to 19:45 2002, and then according to the publication of these channels in 2002 Example price, calculate the viewing point cost. The result is staggering. Point of view the difference between the cost of up to 24 times.