论文部分内容阅读
在信息社会的媒体产业中,最重要的部分无疑是内容,网络只是一种工具,网络出版只是一种新的出版形式。网络出版能否吸引读者下载阅读,关键取决于内容,以什么来满足读者求知需求。出版的主要功能在于选题策划,组织作者创作、编辑把关。其关键在于内容的提供和服务。从这种意义上讲,网络出版应与传统图书出版的行为是一致的,内容为王。怎样才能实现网络出版赢利呢?
The most important part of the media industry in the information society is undoubtedly the content, the internet as a tool, and online publishing is just a new form of publication. Whether the publication of the Internet can attract readers to download and read depends on the content and what needs to be met by readers. The main function of publishing lies in the topic planning, organizing author creation, editing and checking. The key lies in the provision of content and services. In this sense, web publishing should be consistent with the traditional book publishing behavior, the content is king. How can we achieve the profitability of online publishing?