一、网络时代的商务(一)电子商务的内涵与特点伴随着网络经济对传统商务模式的冲击,电子商务应运而生。电子商务是在因特网环境下开展的全新的商务运营模式。美国经济学家,也是最早提出电子商务概念的托马斯·马龙教授把电子商务分为狭义的电子商务和广义的电子商务。前者指的是在运用电子化的买与卖的过程中,卖方找到潜在的客户并了解其需求,而买方找到潜在的卖主并了解其产品的销售条 First, the business era of the Internet (a) the connotation and characteristics of e-commerce With the impact of the network economy on the traditional business model, e-commerce came into being. E-commerce is a brand new business operation mode under the Internet environment. American economist, also the earliest professor of e-commerce concept, Professor Thomas Malone will be divided into narrow e-commerce e-commerce and generalized e-commerce. The former refers to the use of electronic buying and selling process, the seller to find potential customers and understand their needs, and the buyer to find potential vendors and understand the sales of their products