在当前出版社林立、竞争激烈的形势下,出版社怎样才能得以发展,这是给每个出版社领导提出的一个难题,也是摆在我们每个出版工作者面前的一个新课题。出版社怎样在竞争中求发展呢?近年来的实践告诉我们:强化出版社的形象意识,是出版社得以发展的一项重要战略。我认为,出版社竞争也就是出版社的形象竞争。我们常常听说:“××出版社出版的图书质量高、有特色、信得过,我们就是 How can a publishing house be able to flourish in the face of the current fiercely competitive publishing house? This is a difficult task for every publishing house leader and a new topic for each of our publishing workers. How publishers seek development in the competition? In recent years, practice tells us: to strengthen the image of the press consciousness is an important strategy for the development of publishing houses. In my opinion, the publishing house competition is the image competition of the publishing house. We often hear: "× × Publishing House books published in high quality, distinctive, trustworthy, we are