新《商标法》一公布,社会各界对驰名商标保护制度的新规定关注度高,争论大。如:“驰名商标是事实,为什么事实不能广告天下”、“驰名商标不如质量好”、“驰名商标不如口碑好”等等见诸报端。下面笔者谈谈对贯彻《商标法》驰名商标保护新规定的看法。 As soon as the new Trademark Law was promulgated, all sectors of society were paying close attention to the new regulations on the protection of well-known trademarks and argued a lot. Such as: “Well-known trademarks are the facts, why the facts can not be advertised in the world ”, “Well-known trademarks as good quality ”, “well-known trademarks as good reputation ” and so on. Now I talk about the implementation of the “Trademark Law” well-known trademark protection of the new provisions of view.