随着国内汽车产量和品种的迅速增加,我国的轿车消费已经进入买方市场。买方市场和卖方市场最大的不同,就是消费者的选择权大为增加。在卖方市场的情况下,厂家生产什么车,消费者就得买什么车,而在买方市场情况下,则是消费者需要什么车,厂家就生产什么车。目前有条件购买私人轿车的广大潜在汽车消费者中,既有参加工作不久的年轻人,又有具备一定经济实力的中年夫妇,还有很多想圆年轻时驾车梦的老年人。他们中大多数是头一次买车,面对眼花缭乱的汽车广告和价绍文章,如何行使自己的选择权,还是一件头疼的事。 With the rapid increase of domestic automobile production and variety, China’s car consumption has entered the buyer’s market. The biggest difference between the buyer’s and the seller’s markets is the vast increase in consumer choice. In the case of the seller’s market, what car manufacturers, manufacturers have to buy what car, and in the case of the buyer’s market, what consumers need car, car manufacturers to produce what. The vast majority of potential car consumers who currently have access to private cars have both young people who work shortly, middle-aged couples who have some financial strength, and many older people who want to drive their dreams when young. Most of them are buying a car for the first time, and in the face of dazzling car ads and price slips, how to exercise their right to choose is still a headache.