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以清华大学出版社与果壳网的合作实践为例,从策划和营销两个方面来探讨传统出版社与科普传媒机构的合作方式,双方各具特色,形成优势互补。文章最后对双方的合作前景进行了展望。
Taking the practice of cooperation between Tsinghua University Press and Nutshell Network as an example, this paper explores the cooperation mode between traditional publishing houses and popular science media organizations from two aspects of planning and marketing. Both parties have their own characteristics and complement each other. Finally, the article forecasts the prospect of cooperation between the two sides.