包装对消费者心理有很大的影响,甚至可以左右他们对产品的认识和感受。商品包装是商品构成要素的一个组成部分,失之便会降低商品的价值,破坏商品的完美性。在市场经营活动中,商品包装被冠以“无声推销员”的美称。因此,研究消费者的心理并制定相应的策略对企业未来的发展有着很大的作用。 Packaging on consumer psychology has a great impact, or even about their product awareness and feelings. Product packaging is an integral part of the composition of goods, the loss will reduce the value of the goods, destroying the perfection of goods. In the business activities of the market, the product packaging is branded “Silent salesman ” reputation. Therefore, studying the psychology of consumers and formulating corresponding strategies play a significant role in the future development of the enterprise.