目前,仍有相当一部分报社报业广告之现状和广告收入增幅不尽如人意。据了解,三分之一的报社广告收入与上年基本持平,三分之一弱的报社广告收入比上年同期还略有下降。有的上半年好,下半年可能要差。有的刊出量维持下来,但收款情况却不理想。造成广告下降或停滞不前、发展较慢的原因主客观两方面都有。从客观上说:(1)企业效益普遍不理想,做得起广告的国有企业越来越少。一些专业 At present, there is still a considerable part of the newspaper newspaper advertisements status quo and advertising revenue growth is not satisfactory. It is understood that one third of the newspapers and advertising revenues basically the same as the previous year, one-third of weak newspaper advertising revenue a slight decline over the previous year. Some good in the first half, the second half may be worse. Some published volume maintained, but the collection situation is not ideal. Cause ads to decline or stagnate, the reasons for the slow development of both subjective and objective. Objectively speaking: (1) Enterprise efficiency is generally not ideal, can afford to advertise fewer and fewer state-owned enterprises. Some professional