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全球金融危机、国外技术壁垒、人民币升值、原材料价格上涨……玩具召回预警不绝于耳,我国玩具业步入寒冬,不少玩具企业纷纷倒闭,全国玩具业的产值和出口额双双出现了负增长,但汕头澄海玩具业却实现了逆势上扬,2009年前11个月累计产值122.4亿元,同比增长24%。在全国玩具业仍未摆脱金融危机影响的情况下,汕头澄海玩具企业如何实现逆势飘红呢?澄海玩具协会在其中发挥了哪些作用?带着这些疑问,我们走访了澄海玩具协会,协会秘书长蔡杰臣与我们分享了澄海玩具业取得的辉煌成绩。
The global financial crisis, foreign technology barriers, the appreciation of the renminbi, rising raw material prices ... Toy recall early warning endless, our toy industry into the winter, many toy companies have closed down, the national toy industry output and exports both negative growth, but Shantou Chenghai toy industry has achieved a contrarian rise, the first 11 months of 2009 cumulative output value of 12.24 billion yuan, an increase of 24%. In the country’s toy industry has not yet out of the financial crisis, Shantou Chenghai toy companies how to achieve the opposite trend gains? Chenghai Toy Association in which the role played? With these questions, we visited the Chenghai Toy Association, the Secretary-General Cai Jie Chen shares with us Chenghai toy industry has made brilliant achievements.