近几年,许多企业依靠高知名度取得了暂时的成功,哈药集团、商务通、浙江纳爱斯、脑白金……,那么,一个品牌具备了高知名度就是否一定是强势品牌?是否做品牌就是仅做知名度呢?不是。世界最著名的品牌管理公司———美国奥美传播集团根据多年来对品牌的研究指出,一个强势品牌必须 In recent years, many companies rely on the high visibility of the temporary success achieved, Harbin Pharmaceutical Group, Business Link, Zhejiang NICE, Melatonin ... ... then a brand with high profile is necessarily a strong brand? Is it just done visibility? The world's most famous brand management company --- the United States Ogilvy & Mather Group based on years of research on the brand pointed out that a strong brand must