舆论力量的重要性正在被更多的人们所深刻认识。从某种意义上说,在和平条件下,国家间的战略竞争与战略较量,除了体现在综合国力的竞争,还表现为舆论力量的较量。现代国际政治中,人们把国家实力分为硬实力与软实力两大部分,常常把传媒实力或者舆论引导能力划为软实力, The importance of public opinion is being deeply understood by more people. In a sense, under the conditions of peace, the strategic competition between countries and the strategic contest, in addition to the competition manifested in the overall national strength, also show the contest of public opinion forces. In modern international politics, people divide the national power into two parts: hard power and soft power. They often classify the power of the media or the guiding ability of public opinion as soft power,