职业教育作为高等教育的一部分,在学生素质培养、课程安排等方面与本科教育有很多共性,所以很多高职院校在课程设置和时间安排方面完全翻版本科院校,这样做虽然快捷,但忽视了自身的特点和优势。高职院校应时刻根据市场的需求调整自己,发挥灵活多变的特点,重视学生的动手实践能力,培养出技术应用型的高技能人才。本文以广告设计与制作专业为例,重点对职业院校人才培养中校企合作模式进行研究。 Vocational education, as a part of higher education, has much in common with undergraduate education in terms of student quality training and curriculum arrangement. Therefore, many higher vocational colleges completely overturn the undergraduate colleges and universities in their curricula and time arrangement. Although they are quick but neglected Its own characteristics and advantages. Higher vocational colleges should always adjust themselves to the needs of the market, give play to the characteristics of flexibility, attach importance to students’ hands-on practical ability, and cultivate highly skilled talents with technical application. In this paper, advertising design and production as an example, focusing on vocational college personnel training school-enterprise cooperation model.