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平静而且有点沉闷的2003年中国白酒市场,可能会让大部分白酒企业和经销商感觉到有点“精神”压抑。而且有些企业也可能陷入了亏损的经营状态,就像经过广告酒风波之后的1997、1998两年间的中国白酒市场一样,大部分企业都找不到发展的方向和路标。因为在过去的这一年中除了名酒的涨价之外,任何事情似乎都显得那样的平淡而无趣。岁末年初,站在中国白酒市场的至高点,回想过去2003年的整个中国白酒市场,遥望2004年白酒业的发展,不得不对2003年延伸的六大悬念进行思考,现将思考结果写出,和读者交流。悬念一:2004年白酒行业是依旧沉默还是纷争抗衡?2003年水井坊、国窖1573、金六
Calm and a bit boring 2003 Chinese liquor market, may make most of the liquor companies and dealers feel a little “spirit ” depression. And some companies may also be plunged into a loss-making state of operation. Just like the Chinese liquor market in 1997 and 1998 after the ad liquor storm, most enterprises can not find the direction and the roadmap for development. Because in the past year in addition to the price of wines, everything seems to seem so dull and boring. At the beginning of the year and the beginning of the year, standing at the highest point of China’s liquor market, recalling the entire Chinese liquor market in 2003 and looking forward to the development of liquor industry in 2004, it has to think about the six major suspense extensions in 2003. Now, Talk to your readers. Suspense one: In 2004 the liquor industry is still silent or dispute contend? In 2003 Shuijingfang, the National Cellar 1573, Kim VI