白酒业的“黄金十年”结束,已是业内共识。从2013年塑化剂事件开始,中国白酒行业进入深度调整期。悄然之中,整个白酒行业的销售量、利润率和市场途径等关键指标,都很“难看”。诚然,中国白酒行业已经下行是不争的事实,究竟是周期?还是趋势?1994年国家分税制改革、宏观经济调控和银根紧缩时期,加上国有企业体制改革、流通渠道国有企业的大面积停滞和民营企业的初步崛起等大背景下,白酒行业从1996年由盛转衰;2003年 Liquor industry’s “Golden Years” over, it is the industry consensus. From 2013 plasticizer incident, China’s liquor industry has entered a period of deep adjustment. Quietly, the entire liquor industry sales, profit margins and market access and other key indicators are very “ugly ”. It is true that the Chinese liquor industry has already dived down. It is an issue of cycle or trend. In 1994, during the period of national tax reform, macro-economic control and monetary tightening, coupled with the structural reform of state-owned enterprises and the stagnation of large-scale state-owned enterprises in distribution channels, The initial rise of enterprises and other background, the liquor industry from the grand decline in 1996;