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服务是一种独立的产品,就像具有实体形状的工业品、消费品一样服务将成为营铕管理研究的主要领域之一,市场营销从产品导向转到服务导向服务产品的五大特征:不可感知性、不可分离性、差异性、不可贮存性、缺乏所有权服务营铕组合7变量(7PS):产品、价格、分铕渠道、促销组合、实物证据、人、服务过程
Service is a kind of independent product. Just like a product with physical shape, such as industrial products and consumer goods, it will become one of the main areas of camp management research. The five characteristics of marketing from product orientation to service-oriented service products are: imperceptibility. , inseparability, disparity, irrevocability, lack of ownership service camping combination 7 variable (7PS): product, price, delivery channel, promotion combination, physical evidence, person, service process