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欧盟玩具新指令已于7月20日起正式实施,出口玩具的部分重金属检测项目增加至19项。业内专业人士表示,随着新规的实施,玩具出口成本预计将增加两成,大大压缩企业的利润空间,使得一些中小型玩具企业不得不放弃海外市场,转而投向国内市场。而作为国内市场来说,其与传统的出口市场不同,很多企业面临着销售渠道缺乏且品牌知名度低等现实问题,造成他们转战国内市场时也显得无所适从,不知从何着手。
The new EU toy directive has been officially implemented since July 20, and the export of toys to some heavy metal testing projects increased to 19 items. Industry professionals said that with the implementation of the new regulations, toy export costs are expected to increase by 20%, greatly reducing the profit margins of enterprises, making some small and medium-sized toy companies have to abandon overseas markets and turn to the domestic market. However, as a domestic market, unlike traditional export markets, many enterprises are facing real problems such as lack of sales channels and low brand awareness, causing them to find themselves at a loss toward the domestic market. I do not know where to start.