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多数政治领袖都希望得到社会各阶层的响应,往往会立刻拒绝看似只照顾到某一部分群体的任何想法。因此,他们批准的通常是非常宽泛的定位。可是,这只会让你在品牌传播中什么也得不到。
Most political leaders, hoping to get a response from all sectors of society, tend to immediately reject any ideas that seem to cater only to a certain segment of the population. Therefore, what they approve is usually very broad positioning. However, this will only get you out of your brand communication.