在众多企业成长模式中,通过跨出核心业务寻求新的发展,这几乎是大多数企业希望开辟新利润区时的首选。但是,正确的扩张能帮助企业寻找到下一波成长的平台,错误的扩张却可能拖累核心业务一起衰落。到底什么样的扩张路径更容易成功?又怎样避开扩张道路上的暗礁?管理学家克里斯·祖克的结论是:一连串重复且有高成功机会的小规模扩张计划,往往比企业为了寻求成长进行的“大投资动作”,更有机会实现盈利式增长。在扩张中,决定成功几率的一个关键要素就是“盈利关联性”,也就是说,在核心业务与新的扩张计划之间是否有稳定的、可相互增强的关系,以及这种关系是否有助于在新业务中 In many business growth models, seeking new growth by taking the core business is almost the first choice for most businesses looking to open up new profit zones. However, the right expansion can help companies find the next wave of growth platform, the wrong expansion may drag down the core business decline together. In the end what kind of expansion path more successful and how to avoid the expansion of the road on the reef? Management scientist Chris Zucker concluded: a series of small and large success and high chance of success of small-scale expansion plans, often than businesses in search of Growth of the “big investment action”, more opportunities for profit-making growth. A key element in determining the probability of success in expansion is “profitability,” that is, whether there is a stable and mutually reinforcing relationship between the core business and the new expansion plan, and whether such a relationship will help In the new business