(接上期)(五)取脂定价策略取脂定价又称撇油定价,“撇油”是指农民从牛奶表面撇取油脂的做法,是指新产品进入市场后,经营者有意识地把产品价格定得大大高于成本,使企业能在短时间内,把开发新产品的投资和预定的利润迅速收回。采用这一策略的经营者促销产品,价格高到什么程度不以成本为标准,只要能满足顾客的炫耀心理,能显示出商品的高品质、高附加值。这 (Continued) (V) Fat pricing strategy Fat pricing, also known as skim oil pricing, “skimming oil” is the practice of farmers skim the skim milk from the surface, refers to the new product into the market, the operator consciously Set the price of the product much higher than the cost, so that enterprises in a short period of time, the development of new products investment and scheduled profits quickly recovered. Operators using this strategy to promote products, the high price to the extent not cost-based, as long as to meet the customer’s show off mentality, can show the high quality of goods, high value-added. This